No one defined how a small business should be built to prevent failure and preserve options. · We did. That's The Standard.
Free · About 15 minutes · Instant results

Does your business
meet The Standard?

The Standard Score is a diagnostic. 66 questions across 11 domains. In about 15 minutes you'll know exactly which failure modes are still active in your business — and what it would take to remove them.

⏱ About 15 minutes 📊 66 questions · 11 domains ✓ Free · No account needed
Find the Root Cause → Take The Standard Score
Sample Standard Score Report Instant results
47
%
Ready to build The Standard
Clarity
75%
Strategy
58%
Finance
33%
Operations
50%
Revenue
42%
Founder
25%
Your score · your roadmap · your next step
What The Standard Score reveals

Three things most founders
have never seen clearly.

Most founders know something is wrong. Very few know exactly what — and in which order to fix it.

01
Where you actually stand
Not where you hope you stand. Not where you feel like you stand. Where you actually stand — across all 11 domains of a Standard business, scored honestly against what it takes to meet The Standard.
02
Your biggest gap — by domain
Every business has a single domain that is the root of most of its pain. The Standard Score identifies yours — so you stop treating symptoms and start fixing the actual problem.
03
What to focus on first
Your personalized next step — based on your score band and your biggest gaps. Not generic advice. A specific, sequenced recommendation for where to put your energy right now.
How it works

Simple. Honest. Specific.

No account required. No sales call to take it. Just the most honest 15 minutes you've spent on your business in a long time.

1
Answer 66 questions
Three options for each: Yes (it exists and it works), Partially (started but not complete), Not yet (not in place). Answer honestly — not how you want things to be, but how they actually are.
2
Get your score instantly
Your total Standard Score as a percentage, your score across all 11 domains, your score band with a plain-English description, and your biggest gaps ranked by impact.
3
Get your next step
A specific recommendation based on where you are. Whether that's the Standard Blueprint, a specific domain to focus on, or a path to The Freedom Point — you'll know what to do next.
What gets scored

11 domains.
66 questions.
The full picture.

The Standard Score covers every domain where failure modes can take hold. Most assessments scratch the surface. This one goes six questions deep into each domain — because surface-level answers produce surface-level results.

🎯
Clarity
🧭
Strategy
💰
Finance
⚙️
Operations
📈
Revenue
👤
Founder
👑
Leadership
⚡
Technology
💡
Innovation
🛡️
Risk & Compliance
🤝
People & Culture

6 questions per domain · 3 answer options · instant scoring

Take The Standard Score

The most honest
15 minutes you'll spend
on your business.

Your score is only as valuable as your honesty. Answer how things actually are — not how you want them to be or how they were at your best month. The gap between where you are and where The Standard sits is exactly what the Blueprint will help you close.

✓ Free — no account, no credit card, no catch
✓ About 15 minutes from start to results
✓ Scored across all 11 domains instantly
✓ Honest results — not optimistic projections
✓ A specific next step — not generic advice
Find the Root Cause → Take The Standard Score

Results are private. We don't share your score without your permission.

Your Standard Score
74
%
Progressing toward The Standard
Clarity
10/12
Strategy
9/12
Finance
6/12
Revenue
7/12
Operations
8/12
People
6/12
Leadership
8/12
Customer
9/12
Founder
4/12
Optionality
7/12
Your next step
Close the right gaps
Strong in some areas, real gaps in others. A Standard Blueprint session will identify exactly which gaps are costing you the most — and build a targeted roadmap to close them.
After your score

Your score is the beginning.
Not the destination.

The Standard Score tells you where you are. What you do with that information determines where you go.

📊
Instant results report
Your score across all 11 domains, your score band with a plain-English description of what it means, your three biggest gaps ranked by impact, and a specific next-step recommendation.
🗺️
A personalized roadmap
Based on your score band and your biggest gaps, you'll receive a specific recommendation for what to do next — not generic advice, but a sequenced path forward built around where you actually are.
📋
The Standard Blueprint
For founders who are ready to go deeper — a 90-minute coached session that produces an honest score, your current and future state map, and your complete personalized implementation roadmap.
Learn about the Blueprint →
Questions founders ask

What you're probably wondering.

Will this work for someone like me?
The Standard Score is built for founders with a real business — roughly $500K to $10M in revenue — who have a team and feel the weight of the business running through them. If your business keeps hitting new problems no matter what you fix — this assessment was built to show you why.
What's the catch?
No catch. The Score is free, no credit card required, and you don't have to talk to anyone to take it. The only thing it asks for is honesty — your score is only as valuable as how truthfully you answer. The Blueprint is where we go deeper, and that's a separate paid engagement when you're ready.
Is this worth 15 minutes of my time?
Most founders we work with say it's the first time they've seen their business clearly — all 11 domains scored honestly in one place. If you've ever wondered where to focus first, or why things feel harder than they should, 15 minutes is a small price for that clarity.
What will my life actually look like after this?
After the score you'll know exactly where you stand. After the Blueprint you'll have a personalized roadmap. After Build The Standard your business runs without you — and you get to choose what it becomes. That's The Freedom Point. The Score is the first step toward it.
Start here

Fifteen minutes.
The full picture.

The Score is the first honest look at which failure modes are still active in your business. Most founders are surprised by what it shows.

Find the Root Cause → Take The Standard Score Learn about the Blueprint

Already have your score? Book your Standard Blueprint →