Privacy Policy

This Privacy Policy explains how Small Business Standard, LLC ("Small Business Standard," "we," "us," or "our") collects, uses, and protects information when you visit smallbusinessstandard.com (the "Site") or use our assessments, guides, and services (together, the "Services").

By using the Site or Services, you agree to the practices described here. If you do not agree, please do not use the Site.

1. Information We Collect

Information you provide

• Contact details — your name and email address when you take The Standard Score™, download a guide, request a session, or otherwise contact us through our forms.
• Assessment responses — the answers and business information you submit when completing The Standard Score™ or related intake forms.
• Payment information — when you purchase a paid service, billing details are collected and processed by our third-party payment processor. We do not store full payment card numbers on our systems.
• Communications — any information you include when you email us or correspond with us.

Information collected automatically

• Usage and device data — pages viewed, links clicked, referring page, approximate location derived from IP address, browser type, and device information.
• Cookies and similar technologies — small files and identifiers used to operate the Site, remember preferences, and measure performance (see "Cookies and Analytics" below).

2. How We Use Your Information

• Deliver the guides, assessment results, and Services you request.
• Schedule, manage, and follow up on sessions and engagements.
• Process payments and send related confirmations and reminders.
• Send emails you have opted into (such as guide follow-ups and the Standard Score nurture sequence) — you can unsubscribe at any time.
• Respond to your inquiries and provide support.
• Operate, secure, maintain, and improve the Site and Services.
• Comply with legal obligations and enforce our terms.

3. Payment Processing

Payments are handled by third-party payment processors (for example, Stripe and/or HubSpot Payments). When you make a purchase, your payment details are provided directly to the processor and handled under their own privacy and security practices. We receive limited transaction information (such as confirmation of payment and the last digits of a card) but do not store complete card numbers.

4. Cookies and Analytics

We use cookies and similar technologies to operate the Site and to understand how it is used. This may include analytics services that help us measure traffic and improve the experience. Most browsers let you refuse or delete cookies through their settings; some Site features may not function correctly if cookies are disabled. Where required, we will request your consent before setting non-essential cookies.

5. Email and Marketing Communications

If you opt in, we may send you educational content, updates, and information about our Services. Every marketing email includes an unsubscribe link, and you can opt out at any time. We may still send you transactional messages (such as session confirmations, reminders, and receipts) related to Services you have requested or purchased.

6. How We Share Information

We do not sell your personal information. We share information only as needed:

• Service providers — vendors that help us run the business, such as our CRM and email platform (HubSpot), payment processors, hosting, and analytics providers, who may only use the information to provide services to us.
• Legal and safety — when required by law, legal process, or to protect our rights, users, or others.
• Business transfers — in connection with a merger, acquisition, financing, or sale of assets, subject to this Policy.

7. Data Retention

We keep personal information for as long as needed to provide the Services, comply with our legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we take reasonable steps to delete or anonymize it.

8. Your Rights and Choices

Depending on where you live, you may have rights to access, correct, delete, or restrict the use of your personal information, and to opt out of certain processing. You can exercise available choices — including unsubscribing from emails or requesting access or deletion — by contacting us using the details below. We will respond consistent with applicable law.

9. Security

We use reasonable administrative, technical, and organizational measures to protect your information. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security.

10. Children's Privacy

The Site and Services are intended for business owners and are not directed to children. We do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us and we will take appropriate steps to remove it.

11. Third-Party Links

The Site may link to third-party websites and tools that we do not control. This Policy does not apply to those sites, and we encourage you to review their privacy practices.

12. Changes to This Policy

We may update this Policy from time to time. When we do, we will revise the "Last updated" date above, and material changes will be posted on this page. Your continued use of the Site after an update means you accept the revised Policy.

13. Contact Us

Questions about this Policy or your information? Contact us at privacy@smallbusinessstandard.com or through smallbusinessstandard.com.