— Denver, Colorado —

Build The StandardLIVE

Two days in a room with your own numbers on the table. You’ll score your business against The Standard, find which of the four root causes are active, and leave with your first ninety days written down.

Dates
October 6–7, 2026
Location
Denver · airport hotel
Room size
Capped at 40
Get Your Seat Venue announced to ticket holders in August
✓ Your Standard Score, scored live ✓ Your four root causes, ranked ✓ Your first 90 days, written
Forty seats. First public workshop. It won’t run this small again.
Why this room exists

You’ve read the books.
Nothing changed.

Not because you didn’t understand them. Because no book hands you a standard — a definition of what “built right” means for your business, measured against your actual numbers, with the order of operations attached.

That’s what these two days are. You bring the business. We bring the instrument, the diagnosis, and the sequence. You leave knowing what’s actually wrong and what to fix first.

What you leave with

Nothing to write up afterward.
It’s done in the room.

Your Standard Score

All eleven domains scored live — not homework you skip, not a PDF emailed later. You watch the number appear and we interpret it with you in the room.

Your four root causes, ranked

Which of the four are open in your business, scaled so they compare fairly, and which one is generating the most of what you’re living with.

Your eleven domains mapped

Root causes explain the pattern. Domains are the levers you can actually pull. You’ll see exactly which ones to open first.

Your Cash Floor number

Not “three to six months.” Your number, sized to your volatility, fixed costs, and season — because the floor is what buys you the room to change anything else.

Your first 90 days, in writing

The order of operations, dated, with owners. You leave with the page filled in, not a promise to fill it in later.

The Standard Workbook

Yours to keep. Every exercise, every worksheet, and the diagnostic you can re-run on your own each quarter.

The two days

Day one you find it.
Day two you sequence it.

Day One · October 6
Diagnosis
  • The four root causes — and why none of them is you
  • Score your business live, all eleven domains
  • Read your score twice: by cause, then by domain
  • The Cash Floor exercise — your number, not a benchmark
  • Small-group work with an architect in the room
Day Two · October 7
Sequence
  • What order to fix things in — and why order decides outcome
  • The domain you open first, and the one you leave alone
  • Founder dependency: what the four add up to
  • Write your first 90 days — dated, owned, on paper
  • Where this goes next: sell it, scale it, step back, keep it

What this workshop is not: it isn’t installation. Two days can’t install a standard into a business, and anyone who tells you otherwise is selling you a weekend. This is recognition and diagnosis done properly — so that whatever you do next, you’re doing the right thing first.

Who’s in the room

Forty founders.
Small groups. One architect each.

You’re not watching a keynote. Most of the two days is spent on your own business, in a group of eight, with an architect working the room. The instrument is the same for everyone. What comes out of it is yours alone.

Josh Aragon working a room during a live session, pointing across the table mid-discussion.
Small groups, working the room. Most of the two days is spent on your business, not on a slide.

You’ve probably been burned before. We know what you’d say about the last one — he told me what I already knew, we spent six months on mindset, nothing actually changed.

Nobody delivers The Standard who hasn’t owned a business.

Not as a credential — as a requirement. Someone who has never made payroll out of their own account, never watched a quarter go sideways, never had to let go of something they built by hand, cannot understand what they’re asking you to do. That credibility can’t be trained. It has to be lived.

The schedule

Two full days.
Most of it is you working.

Day One · Tuesday, October 6
8:30 AM
Check-in & breakfast
9:00 AM
Session 1 — The Four Root Causes
Why businesses fail or stall for the same four root causes — and why none of them is a character flaw.
10:30 AM
Session 2 — The Standard Score, live
Eleven domains, sixty-six questions, scored in the room with your real numbers in front of you.
12:00 PM
Lunch
1:00 PM
Session 3 — Reading your score twice
Once by root cause for the pattern. Once by domain for the levers. Small groups with your architect.
2:45 PM
Session 4 — The Cash Floor
Sizing your floor to your volatility, fixed costs, and seasonality. You leave the session with a number.
4:15 PM
Session 5 — What your score is costing you
Translating open domains into hours, cash, and options you don’t currently have.
5:30 PM
Day one concludes
Day Two · Wednesday, October 7
8:30 AM
Doors open & breakfast
9:00 AM
Session 6 — Order of operations
Why sequence decides outcome, and the order the businesses that broke through actually moved in.
10:30 AM
Session 7 — Founder dependency
The convergent output of the other four — and the first three things that reduce it.
12:00 PM
Lunch
1:00 PM
Session 8 — Write your first 90 days
Working session. Dated moves, named owners, on the page before you leave the room.
3:00 PM
Session 9 — Where this goes
Sell it, scale it, step back, keep it — and what each one asks of the business.
4:30 PM
Close — the ninety-day commitment
5:00 PM
Workshop concludes

Agenda subject to refinement. The outcomes above do not change.

Seats

Forty seats.
Choose yours.

Early bird · through Aug 31
Founder Seat
$1,495
$1,795 after August 31
  • Full two-day workshop
  • Your Standard Score, scored and interpreted live
  • Small-group work with a Standard Architect
  • The Standard Workbook, yours to keep
  • Your first 90 days, written in the room
  • Breakfast, lunch, and coffee both days
Get Your Seat
Bring your leadership
Team of Three
$3,885
$1,295 each · save $600
  • Three seats, full two-day workshop
  • One shared Standard Score for the business
  • A dedicated architect for your table
  • Three workbooks
  • One ninety-day plan the whole team signs
  • Breakfast, lunch, and coffee both days
Bring Your Team

Two days of an architect’s time, your business scored live, and your first ninety days written before you leave the room. We don’t run this cheaper by making it shorter or the room bigger.

The guarantee: if you leave day one without a clear picture of what’s actually wrong in your business, tell us before day two starts and we’ll refund you in full.

Is this you

This room is for you if…

1
You have a real business — revenue, a team, clients — and it still can’t run without you.
2
The problems you fixed last year came back this year wearing different clothes.
3
You’ve read the books and hired the help, and the needle hasn’t moved.
4
You don’t need more ideas. You need to know which one to do first.
5
You want the option to sell it, scale it, or step back — and right now you don’t have one.

It’s not for you if you’re looking for someone to install it for you over two days. That isn’t what two days can do, and we won’t pretend otherwise.

How it works

Three steps.

1

Reserve your seat

Forty seats, first come. You’ll get your confirmation and the pre-work immediately.

2

Book your room

Airport-adjacent Denver hotel, announced in August with a room block rate for attendees.

3

Bring your numbers

Last twelve months of revenue and expenses. That’s it. Everything else happens in the room.

Two days.
Then you’ll know.

October 6–7 in Denver. Forty founders. You leave with your score, your root causes, and your first ninety days written down.

Get Your Seat — $1,495

Early-bird pricing through August 31. Take the free Standard Score first and you’ll arrive already knowing your number.